Marketing
Product Marketing Manager
Upper-Intermediate
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About Vacancy
Our company is looking for a talented Marketing Manager to join our team and work full-time, helping to grow and establish Testlum as a prominent player in the SaaS space while also supporting Knubisoft’s marketing efforts. -
You Will
- Develop and execute the marketing strategy for Testlum, our SaaS-based automation testing tool
- Position and promote Testlum effectively across various platforms, including GitHub, Discord, and relevant technical communities
- Craft clear and compelling messaging to communicate Testlum’s value proposition to both technical and non-technical audiences. Implement digital marketing campaigns, including SEO, email campaigns, social media, and paid advertising
- Create and manage content such as blog posts, technical articles, and promotional materials
- Develop visual assets, storyboards, and promo videos to enhance brand engagement
- Gather and analyze user feedback to improve product positioning and reputation
- Track, measure, and report on key performance indicators (KPIs) to ensure marketing effectiveness
- Support investment fundraising efforts by assisting with pitch decks and capital-raising activities (a plus)
- Contribute to Knubisoft’s marketing strategies by creating content, managing campaigns, and driving lead generation
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You Have
- A marketing professional with proven experience in launching SaaS-based products, particularly in the tech or software industry
- Experienced in positioning, messaging, and communication strategies for new products
- Skilled in working with digital marketing tools and techniques, including SEO, paid ads, and email marketing
- Comfortable creating and managing technical content, ensuring clarity for both technical and non-technical audiences
- Proficient in social media strategy and community engagement
- Experienced in visual content creation and video production for promotional purposes
- Analytical, with a data-driven approach to decision-making and performance tracking
- A strong project manager with the ability to handle multiple marketing initiatives simultaneously
- Familiar with investment fundraising efforts (a plus)
- Tools you’ll work with: Google Analytics, Google Tag Manager, Ahrefs and other SEO tools, Keyword planners, Figma, Email marketing platforms
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We Offer
- Opportunities for professional growth in a dynamic and innovative environment
- A chance to shape the marketing strategy for a new and exciting SaaS product
- Collaboration with a talented and driven team
- Competitive compensation and benefits
- Flexible working conditions