Marketing
Product Marketing Manager (Hybrid)
Middle/Senior, 3+
Upper Intermediate +
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About Vacancy
Our company is looking for a talented Marketing Manager to join our team and work full-time, helping to grow and establish Testlum as a prominent player in the SaaS space while also supporting Knubisoft’s marketing efforts. -
You Will
- Develop and execute the marketing strategy for Testlum, our SaaS-based automation testing tool.
- Position and promote Testlum effectively across various platforms, including GitHub, Discord, and relevant technical communities.
- Craft clear and compelling messaging to communicate Testlum’s value proposition to both technical and non-technical audiences.
- Implement digital marketing campaigns, including SEO, email campaigns, social media, and paid advertising.
- Create and manage content such as blog posts, technical articles, and promotional materials.
- Develop visual assets, storyboards, and promo videos to enhance brand engagement.
- Gather and analyze user feedback to improve product positioning and reputation.
- Track, measure, and report on key performance indicators (KPIs) to ensure marketing effectiveness.
- Support investment fundraising efforts by assisting with pitch decks and capital-raising activities (a plus).
- Contribute to Knubisoft’s marketing strategies by creating content, managing campaigns, and driving lead generation.
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You Have
- A marketing professional with proven experience in launching SaaS-based products, particularly in the tech or software industry.
- Experienced in positioning, messaging, and communication strategies for new products.
- Skilled in working with digital marketing tools and techniques, including SEO, paid ads, and email marketing.
- Comfortable creating and managing technical content, ensuring clarity for both technical and non-technical audiences.
- Proficient in social media strategy and community engagement.
- Experienced in visual content creation and video production for promotional purposes.
- Analytical, with a data-driven approach to decision-making and performance tracking.
- A strong project manager with the ability to handle multiple marketing initiatives simultaneously.
- Familiar with investment fundraising efforts (a plus).
- Tools you’ll work with:
- Google Analytics, Google Tag Manager
- Ahrefs and other SEO tools
- Keyword planners
- Figma
- Email marketing platforms
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We Offer
- Opportunities for professional growth in a dynamic and innovative environment.
- A chance to shape the marketing strategy for a new and exciting SaaS product.
- Collaboration with a talented and driven team.
- Competitive compensation and benefits.
- Flexible working conditions.