Product Marketing Manager (Hybrid)

About Vacancy

You Will

• Develop and execute the overall marketing strategy for Testlum as a SaaS product
• Position and promote Testlum across key platforms, including GitHub, Discord, DOU, and relevant technical communities
• Own and maintain the Testlum website (support, audits, content updates, blog management)
• Build, analyze, and continuously improve the content strategy, including existing and new channels
• Create and manage content such as blog posts, technical articles, and promotional materials
• Write case studies and lead magnets on relevant topics where applicable: checklists, guides for technical audiences, useful insights, statistics, and case stories for businesses and investors
• Prepare and manage reviews, as well as oversee platforms for user feedback and testimonials
• Plan and execute email marketing campaigns
• Develop and implement a Telegram channel launch and growth strategy
• Craft clear and compelling messaging to communicate Testlum’s value proposition to both technical and non-technical audiences
• Implement and manage digital marketing campaigns (SEO, social media, paid advertising)
• Develop visual assets, storyboards, and promo videos to enhance brand engagement
• Collect and analyze user feedback to improve product positioning and reputation
• Track, measure, and report on KPIs using Google Analytics and Google Tag Manager (support and maintenance; currently fully configured)
• Support investment and fundraising activities by assisting with pitch decks and marketing materials (a plus)

You Have

• A marketing professional with 2+ years of experience in the IT field, preferably with SaaS or tech products
• Experienced in launching and positioning digital products in competitive markets
• Confident in messaging, storytelling, and communication for both technical and non-technical audiences
• Skilled in SEO, email marketing, and digital promotion tools
• Comfortable working with technical content and technical audiences
• Data-driven, analytical, and focused on measurable results
• Able to manage multiple initiatives simultaneously and prioritize effectively
• Proactive, independent, and ready to take ownership of marketing direction
• Familiar with startup or product-driven environments
• Experience with fundraising or investor-facing materials is a plus

We Offer

• Opportunities for professional growth in a dynamic and innovative environment
• A chance to shape and own the marketing strategy for a growing SaaS product
• Collaboration with a talented, product-focused team
• Competitive compensation and benefits
• Flexible working conditions
• A culture that values initiative, creativity, and impact