Näz
A highly intuitive and engaging prototype design for the Mindful Consumer Club app, leveraging user experience principles to promote sustainable consumption habits and reduce fashion’s environmental footprint.
• UX/UI Design
• IT Consulting
• Figma
• Adobe Illustrator & Photoshop
• Sketch
- Solution Architect
- UI/UX Designer
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About the Client
Näz is a Portuguese eco-fashion brand committed to reducing textile waste and promoting mindful consumer behavior. Through innovative, sustainable practices, Näz is leading the way in transforming the fashion industry.
Challenge
The client, with no technical background, required a clickable prototype and strategic IT consulting to showcase their Mindful Consumer Club (MCC) app at the WORTH Partnership Program. Our task was to transform their vision into a fully functional prototype from the ground up, ensuring it was meticulously aligned with investor expectations.
Solution
Defining Product Requirements
Collaborated with Näz to capture the business goals, essential features, and detailed user stories, creating a clear backlog and success criteria.
Mapping User Workflows
Designed two core journeys – one for clothing recycling and one for clothing repair, using detailed wireframes and mockups to visualize decision points and interactions.
Building the Clickable Prototype
Leveraged Figma (with Sketch and Adobe tools) to craft a high-fidelity, interactive prototype that allowed Näz to demonstrate the MCC app’s look, feel, and flow to the WORTH program judges.
IT Consulting & Roadmap
Delivered a technology roadmap outlining the app’s software architecture, team structure, timeline, budget, and post-development support. This roadmap equipped Näz with a clear path for future agile development, ensuring long-term scalability and success.
Business
Value
Equipped Näz with a polished prototype and technical strategy, successfully positioning them for the WORTH Partnership Program.
Enabled rapid feedback on concept viability, helping the client refine key features and assess investor interest on the early stage.
Presented a tailored solution case by combining high-quality design and strategic consulting deliverables, effectively showcasing the MCC app’s potential. This resulted in securing funding for future app development and launch, positioning Näz as investment–ready.
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